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Our Purpose
Our makeup essentials help simplify men's daily routine. The products are made specifically for men, allowing them to look great while caring for their skin. Your confidence is our priority, and we’re here to help by giving you the tools you need to feel great.
Before
After
MAKEUP FOR EVERY MAN
You already look great. We exist to help you enhance your best features without fuss or confusion. NuNorm is a clean, natural, and subtle line with shades for everyone and confusion for no one. Just you feeling your best.
Shine Eraser
Take the glare down a notch with NuNorm’s invisible blotting and setting powder designed to instantly absorb excess oil and sweat, reduce shine, an...
Tinted Hydrator
NuNorm’s sheer, tinted water-gel formula is packed with high-performance skincare ingredients to blur imperfections, even skin tone, and provide la...
Quick Cover
Our multi-use complexion stick offers lightweight, buildable coverage to instantly conceal and cover blemishes, discoloration, and other skin imper...
Brow Rescue
Our angled brow pencil easily and instantly defines and fills eyebrows and patchy facial hair. The user-friendly chiseled tip enables hair-like det...
The Okuni Brush
The ultimate makeup tool, NuNorm’s versatile “kabuki” style brush can be used damp or dry to flawlessly apply and blend makeup. Our Okuni brush fea...
Yeah, You Look Good
Makeup for guys who want to look their best without fuss or confusion. NuNorm is a clean, natural, and subtle line with shades for everyone and confusion for no one. Just you feeling your best.
Shine Eraser
Take the glare down a notch with NuNorm’s invisible blotting and setting powder designed to instantly absorb excess oil and sweat, reduce shine, an...
Tinted Hydrator
NuNorm’s sheer, tinted water-gel formula is packed with high-performance skincare ingredients to blur imperfections, even skin tone, and provide la...
Quick Cover
Our multi-use complexion stick offers lightweight, buildable coverage to instantly conceal and cover blemishes, discoloration, and other skin imper...
Brow Rescue
Our angled brow pencil easily and instantly defines and fills eyebrows and patchy facial hair. The user-friendly chiseled tip enables hair-like det...
The Okuni Brush
The ultimate makeup tool, NuNorm’s versatile “kabuki” style brush can be used damp or dry to flawlessly apply and blend makeup. Our Okuni brush fea...
VIRTUAL TRY-ON
IS THE 
Say goodbye to trial and error and get the perfect product shade instantly. Whether you’re dealing with blemishes, redness, eye bags, or dark circles, our AI-powered tool ensures products are tailored exactly to your needs.
FIND YOUR SHADE
The NuNorm Community
NuNorm is more than a makeup brand; it’s a community of like-minded men prioritizing their mental health and wellness. Join the NuNorm movement to hear real stories from real people. Experience something deeper—you’ll look great but feel even better.
Jocelyn
"Masculinity is confidence. These products give you the extra boost you need to look and feel your best."
Mikey
"Self care is the new norm! NuNorm's products help you to be your most authentic self."
Noel
"As a father of a four year old, I'm constantly on the go. I love that these products are made for on the go usage and can fit easily into my daily routines."
Matthew
"As a man in my 40's who was occasionally stealing my wife's concealer after a long night. I love having access to a product made specifically for men's skin."
Color Concerns? No worries, we offer a shade match guarantee!
If your shade isn't suitable for your skin tone in person, we will have our product experts find your best match or you get a 100% refund on your order.