Our Featured Appearances:
Our Featured Appearances:
You are the reason we exist:
NuNorm was founded by a father empowered by his son’s embrace of self-expression & his aim to redefine masculinity.
NuNorm was founded by a passionate father driven by his son's embrace of self-expression and his mission to redefine masculinity.
We all have days when life is challenging. Your confidence is our top priority. We are committed to providing you with premium tools to build confidence and effectively address common issues with natural coverage.
Before NUNORM
After NUNORM
Men’s skin is different from women's skin.
Our makeup essentials help simplify your daily routine. Each product was formulated and rigorously tested specifically for men’s skin.
Our skin can differ in terms of texture, oiliness, larger pores and more frequent acne. Our unique approach includes creating custom formulas based on feedback from hundreds of men, ensuring that our products not only meet their specific needs but also support their confidence with undetectable coverage.
You already look great
Our goal is to help you enhance your best features, without fuss or confusion. NuNorm is a clean, natural, and subtle line with shades for everyone and confusion for no one. Just you feeling your best.
Brow Rescue
Our angled eyebrow pencil for men easily and instantly defines and fills eyebrows and patchy facial hair. The user-friendly chiseled tip enables ha...
Brow Tamer
Achieve impeccably groomed eyebrows and facial hair with NuNorm's Brow Gel. This invisible, clear gel not only shapes and defines but also sets you...
Shine Eraser
Take the glare down a notch with NuNorm’s invisible blotting and setting pressed powder for men designed to instantly absorb excess oil and sweat, ...
Tinted Hydrator
NuNorm’s men's tinted moisturizer is a sheer, tinted water-gel formula is packed with high-performance skincare ingredients to blur imperfections, ...
Quick Cover
Our multi-use complexion and men's concealer stick offers lightweight, buildable coverage to instantly conceal and cover blemishes, discoloration, ...
The Okuni Brush
The ultimate makeup brush tool, NuNorm’s versatile “kabuki” style foundation brush can be used damp or dry to flawlessly apply and blend makeup. Ou...
Vera Sponge
Our egg-shaped blending sponge with a flat angled edge can be used damp or dry to apply and naturally blend makeup. Created from latex-free materia...
Travel Bag
Through our partnership with Pingree Detroit, we’ve crafted a limited-edition leather grooming and makeup travel bag that embodies both our brands'...
You already look great
Makeup for guys who want to look their best without fuss or confusion. NuNorm is a clean, natural, and subtle line with shades for everyone and confusion for no one. Just you feeling your best.
Our goal is to help you enhance your best features without fuss or confusion. NuNorm is a clean, natural, and subtle line with shades for everyone and confusion for no one.
Just you feeling your best.
Brow Rescue
Our angled eyebrow pencil for men easily and instantly defines and fills eyebrows and patchy facial hair. The user-friendly chiseled tip enables ha...
Brow Tamer
Achieve impeccably groomed eyebrows and facial hair with NuNorm's Brow Gel. This invisible, clear gel not only shapes and defines but also sets you...
Shine Eraser
Take the glare down a notch with NuNorm’s invisible blotting and setting pressed powder for men designed to instantly absorb excess oil and sweat, ...
Tinted Hydrator
NuNorm’s men's tinted moisturizer is a sheer, tinted water-gel formula is packed with high-performance skincare ingredients to blur imperfections, ...
Quick Cover
Our multi-use complexion and men's concealer stick offers lightweight, buildable coverage to instantly conceal and cover blemishes, discoloration, ...
The Okuni Brush
The ultimate makeup brush tool, NuNorm’s versatile “kabuki” style foundation brush can be used damp or dry to flawlessly apply and blend makeup. Ou...
Vera Sponge
Our egg-shaped blending sponge with a flat angled edge can be used damp or dry to apply and naturally blend makeup. Created from latex-free materia...
Travel Bag
Through our partnership with Pingree Detroit, we’ve crafted a limited-edition leather grooming and makeup travel bag that embodies both our brands'...
VISUAL TRY-ON is the NuNORM
Say goodbye to trial and error and get the perfect shade instantly. Whether you’re dealing with blemishes, redness, eye bags, or dark circles, our AI-powered Shade Finder + Try It On Tool ensures our products are tailored exactly to your needs.
FIND YOUR SHADE + TRY IT ON
Color Concerns? No worries, we offer a shade match guarantee!
If your shade isn't suitable for your skin tone in person, after using the shade finder, we will have our product experts find your best match or you get a 100% refund on your order
Color Concerns? No worries, we offer a shade match guarantee if you us our shade finder tool.
Tap to learn how+If your shade isn't suitable for your skin tone in person, we will have our product experts find your best match or you get a 100% refund on your order
The NuNorm Community
NuNorm is more than a makeup brand; it’s a community of like-minded men prioritizing their mental health and wellness. Join the NuNorm movement to hear real stories from real people. Experience something deeper—you’ll look great but feel even better.
Jocelyn
"Masculinity is confidence. These products give you the extra boost you need to look and feel your best."
Mikey
"Self care is the new norm! NuNorm's products help you to be your most authentic self."
Noel
"As a father of a four year old, I'm constantly on the go. I love that these products are made for on the go usage and can fit easily into my daily routines."
Matthew
"As a man in my 40's who was occasionally stealing my wife's concealer after a long night. I love having access to a product made specifically for men's skin."
NuNorm was founded alongside The E.Q.U.A.L Project, a non for profit foundation to help men build their relationship with self-care by through an annual grant to support organizations doing the work. Everyone deserve to take care of themselves physically & mentally. With every purchase you will make a direct impact to help someone. 2% of our profits will go towards funding men’s mental health programs.
NuNorm was founded alongside The EQUAL Project, a non for profit foundation to help men build their relationship with self-care by through an annual grant to support organizations doing the work.
Everyone deserve to take care of themselves physically & mentally. With every purchase you will make a direct impact to help someone. 2% of our profits will go towards funding men’s mental health programs.