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FAQs
We custom-formulated our products with top laboratories in the US, Italy, and Japan to bring you high-quality ingredients and solutions tailored to common skin concerns unique to men—like larger pores, oiliness, facial hair, and blemishes from ingrown hairs.
What we heard most from our community was a need for products that are easy to use and feel comfortable all day, without that thick or greasy finish. That’s why none of our products include added fragrance or glitter, and every formula is crafted to provide a natural, lightweight finish that’s buildable for those who want more coverage.
Many members of our community deal with very oily skin or breakouts, so we made sure our solutions are straightforward, comfortable, and effective for everyday routines.
Throughout our development process, we had the honor of collaborating with over 100 men to perfect our formulas, ensuring they go beyond conventional makeup and deliver targeted solutions for a naturally confident appearance.
Our mission is simple: to help men feel like the best version of themselves—no pressure, no pretense. NuNorm is proud to be recognized as an industry leader and 2X award-winning men’s makeup brand, celebrated for innovation, consumer satisfaction, and our wide, inclusive shade range.
Sustainability is built into everything we do, from recyclable and biodegradable packaging to our ongoing commitment to men’s mental health—2% of every purchase supports the EQUAL Project.
At the end of the day, NuNorm is made for real men, by listening to real men. We’re here to empower you with high-quality, easy-to-use products that fit your life and help you look and feel your best—every day.
Yes, all of our products are cruelty-free. We do not test on animals. We are against animal testing and are committed to making ethical and compassionate choices with our products.
Most of our products are vegan-friendly, but not all. For example, our Recycled Leather Travel Bag is made in partnership with Pingree Detroit, where we upcycle leather waste from car parts like seats and tires. If you’re looking for details on a specific product, just check out our product pages or reach out to us—we’re always happy to help you find the best fit for your needs.
All NuNorm products use natural ingredients, and our team of expert toxicologists tests everything to ensure our products are safe and ready for you!
We’ve launched 10 shades of our Tinted Hydrator, 17 shades of our Quick Cover foundation and concealer, 8 shades of our Brow Rescue pencil, and 3 shades of our Shine Eraser powder. While this is just the beginning, we’re committed to expanding our range. We’d love any suggestions on how we can continue catering our products to all skin tones.
Our Virtual Try-On tool simplifies the process of finding your perfect shade. Once you have your color match, our buildable formulas make getting a perfectly natural look easier than ever.
Our products were designed for all skin types but can be a little more effective with men’s unique skin qualities. The magic lies in our adaptable formulas. Use a bit more for a darker tone or less for a lighter one. They’re completely customizable!
NuNorm products are designed to naturally conceal without looking caked on. We created our products to give you the perfect no-makeup makeup look!
Our products are buildable, so start off with a small amount and add more if you feel the need. You’re in control of how much coverage your look has, so adjust the amount to give your desired results!
You can definitely apply our products with your hands, but we recommend using our Kabuki-style brush or Vera Sponge. They are designed with versatility in mind, making it easy to apply liquids, creams, and powders.
We’re so happy to hear you’re just starting your makeup and skincare journey! We have a number of informative makeup tutorials on our Tutorial Page! We hope they help you get started.
Absolutely—anyone can use NuNorm products. Our formulas are designed to work for a wide range of skin types and concerns, no matter your gender. While we specifically tailored our products to address common needs found in men’s skin, we know great self-care (and great skin) is for everyone. If you’re after lightweight, fragrance-free, glitter-free, and natural-looking coverage with easy-to-use formulas, NuNorm has you covered.
If you ever need help picking a shade or have specific skin questions, our Shade Finder Tool and community are always here to support you.
On all of our products packaging and our product page on our website.
No. All of our products can be applied with your hands. However, a brush or sponge may help with a more even application and less mess.
Absolutely—it hydrates, primes, and lightly evens tone in one step, perfect for a simplified routine.
No—our products do not include SPF. When needed, first apply your preferred sunscreen, then Tinted Hydrator.
As a water‑gel formula, it delivers lasting hydration and redness control all day, especially in environments or after shaving.
Absolutely—its calming hydration helps soothe razor irritation and evens redness immediately.
No—formulated specifically for men, it’s lightweight, breathable, and non‑greasy, so it won’t block pores even in oily skin.
Yes—its breathable hydration resists rubbing and stays intact even during gym sessions.
Yes—while not kosher‑certified, our formula is halal‑friendly, vegan, and free from animal byproducts (no beeswax or carmine) and alcohol, allowing compliance with religious practices.
No—its non‑comedogenic, breathable formula stays light under facial hair and absorbs sweat without blocking pores, perfect for active routines.
Select a shade that matches your facial skin tone—not beard—to camouflage redness or irritation subtly without making it obvious.
Absolutely—the stick design lets you apply directly to individual spots or patches, providing targeted, natural-looking coverage anywhere on the body.
Yes—formulated for men on the move: it resists sweat and won't transfer onto clothing after setting. Ideal for gym or outdoor use.
Dab lightly on angle of finger around beard edge or stubble. Blend outward softly—this creates a seamless transition without cakiness.
Yes—apply sunscreen first, then Tinted Hydrator (if used), and layer Quick Cover on top for extra coverage only where needed.
Yes—its sleek, twist-up stick is TSA-friendly, mess-free, and fits into any pocket or gym bag for overnight or travel use.
It’s non-comedogenic and lightweight—great for all skin types: oily, dry, combination. Its balanced emollient blend keeps skin hydrated without clogging pores.
Absolutely. It's versatile—blend it into areas with discoloration or blemishes, such as necklines, shoulders, or hands—for a natural, even look.
Yes—its gentle formula avoids common irritants (cruelty/gluten/paraben-free and vegan), making it safe even for sensitive skin.
Try a shade two lighter for brightening under-eyes, or two darker to subtly sculpt jawline and cheekbones—blends naturally without harsh lines.
Yes—while not kosher‑certified, our formula is halal‑friendly, free from animal byproducts (no beeswax or carmine) and alcohol, allowing compliance with religious practices.
Yes—while not kosher‑certified, our formula is halal‑friendly, vegan, and free from animal byproducts (no beeswax or carmine) and alcohol, allowing compliance with religious practices.
Yes—its dual-ended design and hair-like tip are ideal for both brows and patchy facial hair.
Yes—its finely chiseled tip mimics real hair strokes; eight shades include gray for unbeatable realism.
Yes—it includes a spoolie to soften strokes and blend seamlessly.
Yes—angle tip is ideal for defining brows with natural shape, not overdone.
No—its formula is long-lasting and resists smudging, even under beards or brows.
Yes—vegan, and free from animal or forbidden ingredients.
Yes—it shapes facial hair edges and keeps stray hairs in place.
First fill with Brow Rescue, then set with Brow Tamer to lock and clean shape.
Yes—brush upward for lift or flatten for a neat, groomed appearance as desired.
No—unscented, gentle formula won’t irritate skin around hairline.
Yes—holds through workouts, heat, and outdoor conditions without dripping.
Yes—clear gel formula is vegan, unscented, and follows halal purity standards.
Yes—it controls shine on any skin or hair-bearing area, including balding scalps and beards.
Absolutely—slim slide-tin fits pockets, gym bags, and complies with security standards.
As needed—the lightweight formula won't cake or build up.
Yes—it absorbs excess oil and sweat anywhere: forehead, T-zone, scalp under caps—even on a mask.
No—the ultra-fine invisible powder is formulated for all skin tones (Light, Medium, Dark) and mattifies without a white cast.
Yes—vegan, and free from animal or forbidden ingredients.
Damp for sheer coverage; dry for fuller, natural-looking coverage.
Yes—clean weekly with mild soap and air-dry flat.
Fit it in your travel bag loose or wrap in cloth to protect shape.
Definitely—the sponge works with liquid, cream, and powder for flawless blending.
No—squeeze and air-dry after each use to prevent odor or bacteria buildup.
Yes—latex-free, vegan, and made from clean materials with no alcohol.
Yes—micellar plus oil-esters dissolve even stubborn SPF and light makeup.
Ideal for post-workout: cleanse sweat and refresh skin post-shave.
No—leave skin clean, hydrated, and non-greasy.
Yes—allergy-friendly formula with subtle, man-safe scent.
Safe anywhere on the body where sweat and oil build up—hands, face, neck.
Yes—densely packed vegan synthetic bristles and wooden handle.
Yes—high-quality synthetic bristles are bonded to reduce shedding.
Use dry for powders/creams, slightly damp for liquids for even blending.
Absolutely—its dense shape is excellent for multi-use blending.
Yes—solid, unbreakable handle designed for gym or travel kits
Low absorption rate—designed for minimal product waste.
Compact yet spacious—holds brushes, hydrating essentials, sponges and anything else (Product Dimensions: 10.5" L x 5" W x 6.5" D).
Wipe with damp cloth; use leather conditioner for scuff care.
Yes—flat bottom lets it sit upright on counters or dressers.
Handcrafted by Pingree Detroit artisans, reflecting quality, purpose, and community focus.
Yes—the leather is ethically produced; product aligns with brand’s clean standards.
Yes—designed to accommodate brushes, powders, wipes, and hydrating essentials.