We custom-formulated our products with top laboratories in the US, Italy, and Japan to bring you high-quality ingredients and solutions tailored to common skin concerns unique to men—like larger pores, oiliness, facial hair, and blemishes from ingrown hairs.

What we heard most from our community was a need for products that are easy to use and feel comfortable all day, without that thick or greasy finish. That’s why none of our products include added fragrance or glitter, and every formula is crafted to provide a natural, lightweight finish that’s buildable for those who want more coverage.

Many members of our community deal with very oily skin or breakouts, so we made sure our solutions are straightforward, comfortable, and effective for everyday routines.

Throughout our development process, we had the honor of collaborating with over 100 men to perfect our formulas, ensuring they go beyond conventional makeup and deliver targeted solutions for a naturally confident appearance.

Our mission is simple: to help men feel like the best version of themselves—no pressure, no pretense. NuNorm is proud to be recognized as an industry leader and 2X award-winning men’s makeup brand, celebrated for innovation, consumer satisfaction, and our wide, inclusive shade range.

Sustainability is built into everything we do, from recyclable and biodegradable packaging to our ongoing commitment to men’s mental health—2% of every purchase supports the EQUAL Project.

At the end of the day, NuNorm is made for real men, by listening to real men. We’re here to empower you with high-quality, easy-to-use products that fit your life and help you look and feel your best—every day.

Yes, all of our products are cruelty-free. We do not test on animals. We are against animal testing and are committed to making ethical and compassionate choices with our products.

Most of our products are vegan-friendly, but not all. For example, our Recycled Leather Travel Bag is made in partnership with Pingree Detroit, where we upcycle leather waste from car parts like seats and tires. If you’re looking for details on a specific product, just check out our product pages or reach out to us—we’re always happy to help you find the best fit for your needs.

All NuNorm products use natural ingredients, and our team of expert toxicologists tests everything to ensure our products are safe and ready for you!

We’ve launched 10 shades of our Tinted Hydrator, 17 shades of our Quick Cover foundation and concealer, 8 shades of our Brow Rescue pencil, and 3 shades of our Shine Eraser powder. While this is just the beginning, we’re committed to expanding our range. We’d love any suggestions on how we can continue catering our products to all skin tones.

Our Virtual Try-On tool simplifies the process of finding your perfect shade. Once you have your color match, our buildable formulas make getting a perfectly natural look easier than ever.

Our products were designed for all skin types but can be a little more effective with men’s unique skin qualities. The magic lies in our adaptable formulas. Use a bit more for a darker tone or less for a lighter one. They’re completely customizable!

NuNorm products are designed to naturally conceal without looking caked on. We created our products to give you the perfect no-makeup makeup look!

Our products are buildable, so start off with a small amount and add more if you feel the need. You’re in control of how much coverage your look has, so adjust the amount to give your desired results!

You can definitely apply our products with your hands, but we recommend using our Kabuki-style brush or Vera Sponge. They are designed with versatility in mind, making it easy to apply liquids, creams, and powders.

We’re so happy to hear you’re just starting your makeup and skincare journey! We have a number of informative makeup tutorials on our Tutorial Page! We hope they help you get started.

Absolutely—anyone can use NuNorm products. Our formulas are designed to work for a wide range of skin types and concerns, no matter your gender. While we specifically tailored our products to address common needs found in men’s skin, we know great self-care (and great skin) is for everyone. If you’re after lightweight, fragrance-free, glitter-free, and natural-looking coverage with easy-to-use formulas, NuNorm has you covered.

If you ever need help picking a shade or have specific skin questions, our Shade Finder Tool and community are always here to support you.

On all of our products packaging and our product page on our website.

No. All of our products can be applied with your hands. However, a brush or sponge may help with a more even application and less mess.