In men's grooming, concealer has emerged as a versatile tool for covering blemishes, reducing redness, and minimizing under-eye circles. However, many men struggle with choosing and applying the right concealer, often leading to frustrating results. Whether you're new to makeup or aiming to refine your skills, understanding how to avoid common mistakes is crucial. Here's how to choose and apply men's concealer like a pro.

What is Concealer and Why is it Important?

Concealer is a high-coverage cosmetic product designed to mask imperfections. Unlike foundation, it specifically targets problem areas, providing a more polished and confident appearance.

Types of Concealer

• Stick Concealer: Offers precision application and medium to full coverage, perfect for acne spots.
• Cream Concealer: Buildable, hydrating coverage that works well for dark circles and larger areas.
• Liquid Concealer: Lightweight and blendable, suitable for dry or sensitive skin.

Common Mistakes to Avoid When Choosing and Applying Men's Concealer

Choosing the Wrong Shade

Selecting a concealer that is too light or too dark can make imperfections more noticeable. To avoid this mistake, apply a streak of concealer on your jawline to see how it blends between your face and neck. Identify your undertone—warm, cool, or neutral—to find a complementary shade, and always check the concealer in natural light for the most accurate color match. NuNorm's Try It On tool can help you virtually find the perfect shade with our Quick Cover Stick.

Applying Too Much

Using too much product can lead to a cakey appearance and creasing. To avoid this, start with a small amount of concealer and gradually build up coverage as needed. Blend well using your fingers, a sponge, or a brush to ensure the edges blend seamlessly into your skin for a natural finish.

Incorrect Application Technique

Dragging concealer under the eyes can irritate the skin and cause creasing. To prevent this, gently dab or pat the product to blend instead of dragging it. For under-eye circles, apply the concealer in an upside-down triangle shape to ensure even coverage.

Ignoring Setting the Concealer

Not setting the concealer can lead to creasing and fading throughout the day. To avoid this, lightly dust a translucent powder over the concealer to lock it in place. Alternatively, using a pressed powder like NuNorm's Shine Eraser can help keep your makeup looking fresh.

Not Using the Right Tools

Relying solely on fingers can result in uneven application and blending. To ensure a flawless finish, use the right brush, such as the Okuni Brush, which offers precision and smooth blending. Alternatively, consider using a makeup sponge, especially for blending concealer under the eyes.

Ignoring Skincare Preparation

Applying concealer on dry or unprepared skin can highlight imperfections rather than hide them. To avoid this, start with a clean and moisturized face. Using a primer afterward will help create a smooth base for concealer application.

Mastering men's concealer isn't just about choosing the right product; it's also about understanding the nuances of application. Avoiding common mistakes above can significantly enhance your grooming game.

Experiment with different types and shades to find what works best for your skin. Remember, the goal is to enhance your features and boost your confidence! With practice and the right techniques, anyone can apply concealer like a pro.

Explore NuNorm's collection of concealer and grooming products to start your journey to flawless skin.