Not Born in a Boardroom

Some brands are born out of market research and boardroom meetings.
NuNorm started with a bottle of nail polish in a living room.

Our founder, Jeff, was helping his son Quincy get ready for school when he noticed a bottle of nail polish next to his lunchbox.

Jeff asked him what that was for, and Quincy was starting a nail polish club at school.

That moment sparked something. Jeff realized boys and men also want to feel confident in their own skin, and deserve products that help them do so.

More Than a Moment—A Mission

At the heart of NuNorm is a father-son bond.

Watching Quincy grow up, Jeff saw something powerful. Quincy and his sister would host “nail polish parties” in the living room, inviting friends from school. They didn’t care what society thought boys should or shouldn’t do. They just enjoyed the moment.

Not everyone approved. Some parents raised eyebrows. But something remarkable happened: Quincy’s self-expression became contagious. Soon, classmates were asking to join in. The freedom to express started to spread.

A Compliment at the Gym

Years later, Jeff and Quincy were working out together at the gym. A stranger approached Quincy and complimented his nails.

In that brief exchange, Jeff saw how far things had come—and how much further they still needed to go.

That moment cemented his vision: a new normal was possible.

Shortly after, NuNorm was born.

Built for Men, From the Ground Up

NuNorm launched with one clear belief:
Men deserve better from the cosmetics world.

For too long, men have had to piece together routines from products that weren’t made for them. Skincare aisles rarely reflect their concerns. Formulas aren’t tailored to men’s skin. Shades don’t match. Needs like oil control, dark circles, large pores, and redness go ignored.

NuNorm was created to change that.

Meet the Core Collection

Our debut line was designed with men’s skin in mind:

• Tinted Hydrator – Lightweight coverage that evens skin tone without caking

• Quick Cover – Brightens dark circles and smooths uneven tone

• Shine Eraser – Controls oil, reduces shine, and keeps skin looking natural

These products help men look and feel like the best version of themselves.

A Father’s Day Worth Celebrating

Father’s Day has a way of bringing certain memories into focus—often the small things that had a bigger impact than we realized at the time. A morning routine. A steady presence. A way of showing up that didn’t need much explanation.

For many of us, the habits we carry now, the way we take care of ourselves, and how we navigate through the day began with a father figure early on. 

Maybe they led by example. 

Maybe they just gave us the space to figure it out ourselves.

Wherever you’re at in the process, whether through celebration or remembrance, we’re holding space for that. And we’re honoring the ones who helped shape what care looks like today.

Our story started with one of those moments. What’s one you’ll always remember?

Share a moment you’ve passed down—or one that positively impacted you. We’d love to hear it.