The Best Tinted Moisturizer for Men


Time to read 5 min

Are you struggling to keep your skin hydrated? Tinted moisturizers are the secret solution, and this article will give you everything you need to know to help you start getting healthier skin year-round with just one product.

Understanding tinted moisturizers

Tinted moisturizers are great for hydrating your skin, are lightweight, and offer some sun protection. Whether dealing with redness, blemishes, or dryness, a tinted hydrator is the perfect solution. Packed with nourishing ingredients, they contribute to healthier skin over time, and the tinted element ensures a naturally even skin tone. 

Tinted moisturizer vs. BB cream: what’s the difference?

Tinted moisturizers and BB creams are two popular choices for skin care, but there are many distinctions between the two.

Understanding BB Creams

BB cream, short for “blemish balm” or “beauty balm,” quickly gained popularity when it was first created. It was a great choice because it combines skincare benefits with light coverage, but it's primarily used as a sheer foundation. They focus more on concealing imperfections rather than achieving an entirely natural look.

The rise in popularity of tinted moisturizers

On the other hand, tinted moisturizers have become more prominent for their simplicity and efficacy. As the name suggests, these products blend the hydrating qualities of a moisturizer with a sheer tint of color. They focus on achieving a natural, no-makeup appearance while providing the essential benefits of hydration and light coverage.

Why NuNorm prefers tinted moisturizers:

a man applying NuNorm

Hydration without heaviness

Tinted moisturizers are great for delivering moisture to your skin without the weight of a traditional foundation. Their formula ensures your skin stays hydrated throughout the day, giving you a fresh and dewy complexion. 

Sheer and buildable coverage

Unlike most BB creams, which lean towards heavier coverage, tinted moisturizers are designed for buildable application. This allows you to tailor the products to your level of coverage while keeping a natural finish.

Keeping your appearance natural

The goal of a moisturizer is to enhance your skin’s natural look without covering it. This makes it ideal for those who prefer minimal makeup application and the no-makeup makeup look. 


Tinted moisturizers are versatile and suitable for all skin types. Whether you have dry, oily, or combination skin, these products adapt well to different needs, offering versatility every time. 

The best tinted moisturizer for men

NuNorm’s Tinted Hydrator is a game-changer for men’s skincare. It’s expertly formulated to deliver exceptional hydration while tackling redness and uneven skin tone. NuNorm created this product specifically to cater to men’s skincare needs, and the lightweight and versatile formula makes it a must-have as a standalone moisturizer and a makeup base.

How to apply a tinted moisturizer for maximum hydration

Applying tinted moisturizer for a natural look

a man preparing his skin by cleaning it

Step 1: Prep your skin

Start with a clean, well-moisturized face (this is great to do before applying any products in general).

Step 2: Dispense the tinted moisturizer

Squeeze a small amount of NuNorm’s Tinted Hydrator onto your fingertips or the back of your hand. Remember, a little goes a long way for a natural look.

a man applying the best moisturizer for men

Step 3: Apply the product

Use your fingertips or a makeup sponge to dab small dots of the tinted moisturizer evenly across your face, concentrating on areas where you need coverage.

a man blending in NuNorm

Step 4: Blend it in

Blend the product with gentle, upward strokes into your skin using your fingers or brush (check out NuNorm’s Okuni Brush). Make sure to blend well along the jawline and hairline to avoid harsh lines.

Step 5: Check for evenness

Take a moment to ensure there are no streaks or uneven spots. Blend more in those areas if needed for a seamless finish.

Applying tinted moisturizer as a makeup base

Step 1: Prepare your skin

a man cleaning off his face

Start with a clean, moisturized face as your canvas. Apply what you would regularly use for your skincare routine.

Step 2: Dispense the product

Squeeze a small amount of tinted moisturizer onto your fingertips or the back of your hand. Adjust the amount based on the level of coverage you want.

a man applying the best tinted moisturizer for men

Step 3: Apply the Tinted Moisturizer

Dab small dots of the tinted moisturizer evenly across your face, focusing on areas where you want coverage.

Step 4: Blend thoroughly

Blend the tinted moisturizer into your skin using a makeup sponge, brush, or fingertips. Pay attention to areas that may need more coverage.

Step 5: Apply additional makeup

Apply the Quick Stick concealer to blemishes or under-eye areas if you want additional coverage. Continue with your regular makeup routine.

Step 6: Set with a powder

Apply a translucent setting powder to lock in your makeup and reduce shine. We recommend the NuNorm Shine Eraser. This step is especially useful if you have oily skin.

a man setting his makeup

Essential Care: Washing Off Tinted Moisturizer

Removing a tinted moisturizer at the end of the day is important to maintain healthy skin. It prevents issues like blocked pores and excess oil buildup. Properly removing any makeup on your skin can help it breathe and regenerate overnight.

Two-Step Cleansing Routine

Step 1: Oil-based cleanser

Begin by massaging an oil-based cleanser onto your dry face. Gently work the product into your skin, focusing on areas with larger amounts of makeup 

Step 2: Micellar water and face wash

After using the oil-based cleanser, soak a cotton pad with micellar water and wipe it across your face. This will remove any remaining makeup. Then, wash your face with a gentle, hydrating face wash and lukewarm water to remove any makeup residue. 

Final thoughts

Tinted moisturizers offer a simple solution for year-round hydration and a natural look. We’ve created our Tinted Hydrator specifically for men’s skin, helping even skin tone and lessen redness. It can be used as a standalone moisturizer and a makeup base. Use our step-by-step guides to help with application and washing off your products. 

Tinted Moisturizer Faq

What is a tinted moisturizer?

A tinted moisturizer is a makeup product that provides light coverage and hydration for the face and neck. It combines tint in a liquid-cream form, offering less pigment and coverage than foundation​​.

What are the benefits of using a tinted moisturizer?

Tinted moisturizers provide a sheer, youthful glow, suitable for all skin types. They're perfect for makeup beginners and those seeking a natural look.

Does a tinted moisturizer have skin benefits?

Many tinted moisturizers incorporate skin-friendly ingredients like Vitamin C, E, hyaluronic acid, and blue light defense. These elements provide essential hydration and contribute to the reduction of fine lines and wrinkles.

How do you apply tinted moisturizer?

Achieve a flawless application using your fingertips or a dry makeup sponge/brush, beginning at the center of your face and extending to your neck.

What's the difference between a BB cream and a tinted moisturizer?

Tinted moisturizers come in shades and typically have a lighter texture than BB creams, which often have a creamier consistency.

Should you wash off tinted moisturizer?

It should be washed off at night, like any other makeup product.

Where do you apply tinted moisturizer?

Distribute it evenly across your face, neck, and ears, following a technique similar to applying foundation.

Can a tinted moisturizer replace a foundation?

Opt for a sheer appearance that lets your natural skin shine through by choosing tinted moisturizers over foundation, but keep in mind they offer lighter coverage.

Is a tinted moisturizer good for combination skin?

Certainly, particularly when it includes tailored ingredients suitable for your unique skin needs.

Do you need a setting spray for a tinted moisturizer?

Most tinted moisturizers are formulated to be used by themselves, so while a setting spray isn't typically required, you can use it if you prefer.

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