Look Good, Feel Great with  Natural Makeup  Formulated for Men

Simple, easy-to-use products made for men’s skin — so you look sharp and feel confident.

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Best Sellers

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For Men Who Want a Fresh, Everyday Look

We know you're not after bold makeup

You Just Want Something That Enhances Your Features

Our products are designed specifically for men like you.

Tinted Hydrator
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Tinted Hydrator
A lightweight moisturizer that hydrates, evens skin tone, and reduces redness—leaves skin fresh, smooth, and prepped for day or night.
$40
10 shades
Quick Cover
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Quick Cover
A fast, natural fix for dark circles, blemishes, and redness—easy-to-blend foundation-concealer for flawless, matte skin.
$40
17 shades
Brow Rescue
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Brow Rescue
A grooming pencil to fill patchy beards and define brows—build fuller, natural-looking facial hair with ease.
$25
8 shades
Brow Tamer
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Brow Tamer
A clear grooming gel that shapes, defines, and tames unruly brows, mustaches, beards, and sideburns—keeps hair in place with a natural, clean finish.
$20
Shine Eraser
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Shine Eraser
A pressed powder that instantly absorbs oil, reduces shine, and blurs pores, leaving skin matte and smooth without drying.
$30
3 shades
Reset Wipes
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Reset Wipes
Gentle cleansing wipes that remove dirt, oil, and makeup while hydrating skin—refresh anytime, anywhere without stripping moisture, leaving skin clean, soft, and rejuvenated.
$12
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You Just Want Something That Enhances Your Features

Our products are designed specifically for men like you.

FRUSTRATED WITH MAKEUP

THAT DOESN’T WORK FOR YOU?

When using most makeup, men report a noticeable shade difference and heavy feeling on their skin. Ours is different—designed for men’s skin with a lightweight, buildable finish that lets you control your coverage from subtle to defined.

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Made for Men, Backed by a Supportive Community

You’re not just getting high-quality products formulated for your skin—you’re joining a community of like-minded men discovering what works best for them. We’ve partnered with top men’s cosmetics experts to bring tutorials that make applying our products easy and seamless.

Watch Tutorials

3 SIMPLE STEPS
TO A CONFIDENT LOOK

  • 1. Try It On Virtually- use our virtual try-on tool to explore how our products will work for you.

  • 2. Learn How It Works-  follow our expert tutorials to build your routine.

  • 3. Feel Confident- apply our easy-to-use, buildable products for a natural, polished look every day.

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Bundles

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Achieve the Fresh, Natural LookYou Deserve

Imagine looking in the mirror and seeing a clean, polished look every time. Our products help you get that effortless finish, so you can confidently face the day.

Core Companion Bundle
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Core Companion Bundle
A grooming essentials bundle with tools for smooth application and easy cleanup—helps apply products flawlessly and refresh skin for a clean, polished look anytime.
$28
Best Brow Duo
Select Your Shade
Best Brow Duo
A go-to duo for defined brows and facial hair—combines a precision pen and clear gel to fill, shape, and set for a clean, natural look that lasts all day.
$38
Rapid Recovery Set
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Rapid Recovery Set
Revitalize Your Skin Instantly with Our Rapid Recovery Set, Which Includes the Shine Eraser and Tinted Hydrator. This Dynamic Duo Works to Control Shine and Provide Buildable Coverage, Tailored to Enhance Your Natural Look.
$58
First Time Buyer Bundle
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First Time Buyer Bundle
A beginner-friendly set for flawless, lightweight coverage—includes tinted moisturizer, concealer stick, and sponge for an easy, natural-looking routine that evens tone and covers imperfections.
$68
Complete Core Collection
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Complete Core Collection
A complete grooming set for natural, flawless skin—includes everything to define brows, cover imperfections, and control shine for a polished, effortless look that lasts all day.
$120
Sustainable Jet-Setter
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Sustainable Jet-Setter
A travel-ready set for effortless grooming on the go—features skin and brow essentials plus an eco-friendly bag, perfect for keeping a polished, natural look while traveling sustainably.
$160
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Don’t Let Uncertainty Hold You Back from feeling like your best self 

Figuring out makeup doesn’t have to be overwhelming. Without the right products and guidance, you might miss out on an easy way to elevate your look. You deserve to feel good about presenting yourself— don’t let doubt stop you.

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"NuNorm has made self-care so much easier for me.”
Andre P.
"I finally found products that actually work with my skin and don’t feel heavy."
Carlos M.
“My biggest concern is someone noticing but it is so lightweight no one can tell”
Malik S.
“No heavy feeling, no weird residue. Just looks like me—only fresher.”
Omar R.
“Small enough to keep in my car, just in case.”
Marcus F.
“Finally, something that doesn’t clog my pores or leave me feeling greasy. My skin actually feels better at the end of the day.”
Jonah B.
“I was skeptical, but the Brow Rescue really helps me look more awake—especially for early meetings.”
Sam D.
“Desk, gym bag, bathroom—I’ve got one for every spot I might need it.”
Rafael C.
“I appreciate that it’s fragrance-free. Most products smell too strong, but this is totally neutral.”
Oliver H.
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