How Men Can Choose the Right Foundation for Their Skin Tone


Time to read 3 min


Men's makeup is swiftly moving beyond the boundaries of artistic expression to become a staple of daily grooming routines. Foundation, a crucial element of this trend, serves more than just aesthetic purposes—it evens out skin tone, conceals imperfections, and enhances overall appearance, thereby elevating both confidence and professionalism. For men looking to refine their personal style, mastering the art of choosing the right foundation to match their skin tone is key to achieving a subtle and flawless finish.

Understanding Skin Tone and Undertones

Skin tone refers to the surface color of your skin, while undertones are the subtle hues underneath the surface. These undertones are categorized into three types:

  • Warm: Your skin has a golden, yellow, or peach hue.
  • Cool: Your skin appears pink, red, or bluish.
  • Neutral: Your skin has a mix of both warm and cool hues, or is neither overly pink nor golden.

Identifying your undertone is crucial for finding the perfect foundation match. Here are a few tips on how to do that:

  1. Check your veins in natural light: Do they appear blue/purple or green? Blue or purple veins
    typically indicate cool undertones, whereas green veins suggest warm undertones. If your veins appear blue-green, you likely have neutral undertones.
  2. Sun Reaction: Does your skin tan easily and rarely burn? That’s a sign of warm undertones. If you burn easily, you probably have cool undertones.
  3. White vs. Off-White Test: Do you look better in pure white or off-white? If it’s pure white, you lean towards cool undertones; off-white suggests warm.
  4. Silver vs. Gold: Does silver jewelry illuminate your skin, or does gold? Silver usually means cool undertones, while gold highlights warm undertones.

Now that you understand your undertones, it’s time to find the right foundation!

Why the Right Foundation Matters

Choosing the right foundation is more than a cosmetic decision; it’s about enhancing your natural appearance (utilizing your undertones) for a confident, professional presence. A well-matched foundation for men should blend seamlessly with the skin, maintaining a natural look that isn't noticeable yet significantly enhances your overall appearance.

Color Inclusivity

Foundation color ranges should reflect the full spectrum of skin tones. Brands like NuNorm are committed to developing products that serve all men, regardless of their skin color. By offering an extensive selection of shades, men of all backgrounds can find a match that complements their natural skin tone, ensuring no one is left out of the equation.

Formulations for Skin Concerns

For those with larger pores or blemishes, selecting a foundation that provides buildable coverage without clogging pores is crucial. Look for non-comedogenic formulations that help minimize the appearance of pores and control shine. Products containing salicylic acid or other acne-fighting ingredients can also be beneficial for managing blemishes while providing coverage. Additionally, foundations with mattifying properties can reduce shine and offer a smoother, more refined finish.

Types of Foundation for Men

Foundations for men come in a variety of formulations, each tailored to different skin types and coverage needs. Liquid foundation offers versatile coverage and is suitable for almost all skin types, making it ideal for achieving a natural look. For those seeking a multi-functional product, BB cream is a great choice as it moisturizes, provides light coverage, and often contains SPF. NuNorm’s Tinted Hydrator is perfect for men who prefer minimal coverage; it evens out skin tone while providing hydration, which is ideal for dry skin. For more targeted applications, such as covering blemishes or dark circles, a product like NuNorm’s Quick Cover Stick is excellent, providing precise coverage and convenience for touch-ups on the go.

Matching the right foundation to your skin tone is crucial and involves several key steps. Begin by testing the foundation along your jawline to see how it blends between your face and neck. Always use natural light for the most accurate shade match, as this will show how the foundation truly looks on your skin. For those unsure about their shade, leverage online tools like NuNorm’s ‘Find Your Shade + Try It On’ AI tool, which allows you to virtually try on different shades and find the perfect match without the guesswork. When applying foundation, you can use your fingers for a lighter coverage or opt for sponges and brushes for a more polished appearance. Pay special attention to blending at the beard or hairline, using gentle, circular motions to ensure the foundation merges seamlessly with your skin, enhancing your natural beauty without masking it.

Mastering the selection and application of the right foundation is crucial for any man looking to subtly enhance his appearance. By carefully choosing a foundation that matches your skin tone and type, you can boost your confidence without a noticeable makeup look. We encourage you to explore different formulations and shades to find the one that best suits your needs. Remember, the goal is to enhance, not to conceal who you are. With the right tools and a bit of practice, anyone can master the art of foundation, complementing your unique style and personal ethos.