Top 5 Benefits of Enhancing Your Grooming Routine with Makeup


Time to read 3 min

No one has flawless skin every day. We all deal with skin concerns occasionally, whether occasional acne, redness, razor burn, or dark circles. 

When these concerns pop up, it’s nice to have an option for an easy fix, like a concealer formulated for your skin type or an anti-shine powder in the perfect shade. That's where NuNorm steps in – a brand tailored specifically for men, offering quick and effective grooming solutions to help you feel and look your best.

Co-founder Jeff Lau believes in the power of a confidence boost from looking and feeling your best. He believes NuNorm isn't about dramatic transformations; it's about enhancing your natural features. 

Jeff says, “We believe that everyone benefits from that little boost of confidence you get from looking like a better and healthier version of yourself,” and “There’s nothing wrong with wanting to enhance what you see in the mirror.”

Still on the fence? Here are five compelling reasons why incorporating NuNorm into your grooming routine will help improve your confidence and help you start your day the best way.

Jeff the founder smiling

1. Men’s cosmetics is simpler than you think

Ever felt overwhelmed by 12-step makeup and skincare routines, or your partner spending ages perfecting their makeup? We’ve been there too. That’s why NuNorm is launching its Core Collection to keep things easy and straightforward.

Their first launch includes all must-haves, like an anti-shine powderquick cover concealer sticktinted hydrator, and brow pencil. The best part? You can apply all of the products with your fingers or with the brushes already integrated into the products. 

Worried about picking the right shade? NuNorm engineered a tool called the Virtual Try-On to ensure you have the perfect match. Just click on the specific product you’d like to see, activate your camera on your phone or computer, and their incredible software will identify which shades work best for you.

Lau also notes that there’s no reason to be afraid of a little experimentation: “It’s just makeup—it washes away at the end of the day.” Makeup is temporary and was created for you to use as much or as little to feel the most confident.


2. You’ll look and feel more refreshed

NuNorm’s products are designed to give your skin a refreshed and rejuvenated look. Whether you’ve had a late night out or an early start to your day, these men’s cosmetic essentials can work wonders for your appearance.

Take, for instance, their Tinted Hydrator. It’s formulated with high-quality ingredients that help your skin become healthier over time while giving you an instant, even skin tone. The hydrator also naturally neutralizes redness, ensuring healthier and more revitalized skin ready to take on the day. 

So, whether you’re dealing with dark circles or acne or want to even out your skin complexion, NuNorm is here to help you look and feel refreshed in no time. 

3. Makeup will be your everyday problem-solver

For men needing streamlined daily routines, NuNorm's product line has been thoughtfully tailored to cater to this need. Whether you're gearing up for a special event or simply running everyday errands, NuNorm's meticulously formulated Core Collection simplifies this process to tackle common skin concerns effectively.

A man who is happy from using makeup

They also have an anti-shine powder to ensure perfectly matte skin wherever life takes you. The compact tin makes it easy to take along with you for quick touch-ups throughout the day. It’s expertly formulated to combat excess oil but contains ingredients that ensure you have matte skin without it ever getting dry.

4. Self-Care is in

We've entered an era where prioritizing self-care and well-being, encompassing mental health, dedicated skincare routines, and the confidence-boosting potential of makeup, has become a priority. 

NuNorm is at the forefront of this movement, bridging the divide between physical appearance and mental health through its products and the E.Q.U.A.L. Project. Its initiative is instrumental in reshaping mental health by providing men with essential mental health resources to ensure they receive the necessary support.

5. Makeup so natural that no one will even know

Still anxious about people knowing you’re wearing makeup in public? Don’t be. The key is using the right products and techniques to keep your look as natural as possible. Also, remember countless men on TV and in professional photos rely heavily on makeup. 

the nunorm products

NuNorm has dedicated itself to crafting formulas with men’s needs in mind, prioritizing subtlety, ease of use, and a natural look. Their products are meant to seamlessly blend in with your daily routine, allowing you to apply them and go about your day without added stress. 

Content originally published on Men's Health by Ben Redding.