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      October 22, 2025

      The Rise of Men’s Grooming

      The modern man’s routine has evolved. It’s not just the gym and diet—it’s grooming, confidence, and everything that comes with it. The Old Rules Don’t Apply Anymore It used to be true that if you showered, shaved, and maybe threw on cologne, you were doing more than enough taking care of yourself as a man. But that version of “maintenance” doesn’t cut it anymore. The way men approach grooming and self-care has shifted—and it’s a good thing. The definition of masculinity has progressed.. Clean, healthy skin has become an important part of looking and feeling confident. Healthy skin signals discipline, self-awareness, and respect for how you present yourself. To see how this shift shows up in real life, we talked to Marcus Lewis—a barber who’s been on the cutting edge of men’s self-care and grooming for over twenty years. He’s watched attitudes change in his chair over the years, and had plenty to say about how men are redefining what it means to take care of themselves today. The Modern Shift “When you walk into a room, people see your face before they see your fit. If your skin looks tired, it’s like wearing wrinkled clothes—you might not notice, but everyone else does.” That’s how Marcus “Fade” Lewis, a barber out of Nashville Tennessee explains self care to his clients. Marcus has been in the industry for over a decade, and he’s seen the shift firsthand. “Back in the day, if you told a guy to use moisturizer, he’d laugh it off,” he says. “Now, they’re the ones asking what I use.” For him, grooming isn’t just a side note or an afterthought, it’s an integral part of how he carries himself through life. He keeps a few essentials on the counter: cleanser, hydrator, and a quick cover for guys who want to walk out of the chair looking clean and camera-ready. “It’s not about looking ‘pretty,’” he adds. “It’s about looking prepared.” More of his clients are starting to see it the same way. The line between barbering and skincare is thinner now. Guys come in for a cut and leave asking about what to use post-shave or how to keep their skin from drying out. Marcus says it’s less about trends and more about awareness. “Once you show them it’s easy—they’re in. They just want something that works and doesn’t slow them down.” Men are starting to realize that showing up sharp isn’t just about the clothes or the cut. It’s about the details that pull it all together. The clean face, the hydrated skin and confidence that comes from putting in effort where it counts. Simple, Everyday Steps The best part? Grooming doesn’t have to be complicated.You don’t need a 10-step routine or expensive products to look good. Here’s what actually matters: 1. Hydration. Dry skin makes you look tired and older than you are. Use a light moisturizer once in the morning and once before bed. It takes 15 seconds, tops. 2. Quick Cover. Got dark circles, redness, or uneven spots? A light tint like NuNorm Quick Cover evens everything out instantly. It’s not makeup—it’s maintenance. Think of it as an instant “reset” for your face. 3. Clean Up Right. If you work out or spend your day outdoors, sweat and oil build up fast. A simple cleanser removes the grime and keeps your pores clear. Do it once a day. 4. Stay Consistent. Just like fitness, consistency matters more than intensity. The goal isn’t perfection—it’s presence. When you stick to small habits, your skin improves, your confidence builds, and the results last. Mindset Over Vanity Good grooming isn’t about being or looking “perfect.” It’s more about the intention and care that you show for your own appearance. That small effort shows up everywhere: at work, on dates, in conversations, in the mirror before you leave the house. “You can’t fake self-respect. When you take care of yourself, it shows. It’s an energy people feel.” Marcus “Fade” Lewis says this as he cleans clippers between clients. “It’s all connected,” he says. “If you care about your health, your career, your goals—you should care about how you present yourself. That includes your skin.”
      October 15, 2025

      Redefining Strength: Men, Mental Health, and Self-Care

      The stigma around men’s mental health is real—and it’s affecting millions of men every single day. Most guys don’t talk about it. They bottle things up, push through, and keep the mask on. Sometimes for years. Maybe that’s your friend. Maybe that’s you. For generations, men have been told the same story: be strong, be stoic, be “the man.” But that message has a dark side. It leaves little room for being human. For struggling. For needing help. So let’s ask the real question: what does being “the man” even mean? To us, it means taking care of your whole self. Body. Mind. Appearance. Not to impress anyone else, but to feel like you’ve got your feet under you. And one of the most overlooked ways to support that? Simple daily rituals that build confidence and keep you grounded. The Cost of Staying Silent Most guys grow up hearing things like: Don’t cry. Don’t show weakness. Don’t talk about your problems. That kind of conditioning doesn’t toughen you up. It shuts you down. The result is shame, isolation, and often years of untreated mental health struggles. The stats are sobering. Men die by suicide nearly four times more often than women, but they’re much less likely to seek help. Not because they don’t feel pain—but because they’ve been taught to ignore it, or to feel guilty for even admitting it exists. And mental health issues don’t always look like rock-bottom moments. Sometimes it’s missed workouts, skipped meals, constant fatigue, or losing interest in things you used to enjoy. Sometimes it’s snapping at people you care about. The problem isn’t that you feel something. The problem is pretending you don’t. Mental Health Shows Up Everywhere We talk about mental health like it’s all in your head. But it’s not. It lives in your body, your routines, and even your skin. Stress breakouts. Tension headaches. Low energy that keeps you glued to the couch. It’s all connected. The flip side is also true. Small physical habits—like exercise, sleep, or even a quick skincare routine—can have an outsized effect on your mental state. They give you structure, control, and proof that you’re showing up for yourself. Skincare as a Mental Health Practice Think of skin care like brushing your teeth or hitting the gym. You’re not just cleaning your skin. You’re building habits that support your mental health. Here’s how: 1. It creates structure. A two-minute skincare routine in the morning sets a tone for the day. It’s a small ritual that says, “I matter. I’m showing up for me.” That simple message compounds over time. 2. It builds awareness. Looking in the mirror isn’t just about grooming. It’s a check-in. You might notice you’re tired, stressed, or feeling off. That pause can help you catch things earlier instead of letting them spiral. 3. It gives you control. Life feels chaotic sometimes. A skincare routine is one thing you can control. It’s a five-minute win that reminds you: no matter what’s happening, you’re still the kind of person who shows up. That kind of consistency builds trust with yourself. And trust changes everything. Know the Signs Mental health struggles don’t always announce themselves. Sometimes they whisper. Watch for things like: Trouble sleeping (or sleeping way too much) Low motivation or energy Losing interest in hobbies or people Irritability or short fuse Feeling numb or flat Relying on alcohol or substances to cope If this sounds familiar, you’re not broken. You’re human. And you’re not alone. Free, confidential resources exist: HeadsUpGuys.org MentalHealth.gov The 988 Suicide & Crisis Lifeline (available 24/7 in the U.S.) Redefining Strength Real strength isn’t pretending everything’s fine. It’s acknowledging when it’s not—and doing something about it. That might mean calling a therapist. It might mean checking in on a friend. Or it might just start with five quiet minutes in front of the mirror. A pause. A breath. A small self-care ritual. Where NuNorm Fits In At NuNorm, we’re not here just to sell skincare. We’re here to help men feel grounded, confident, and in control. That’s why we support nonprofits focused on men’s mental wellness through grants and education. Our community helps decide where those resources go. Every step—whether it’s washing your face, opening up to a friend, or voting on where support funds should go—moves the conversation forward. Let’s end the stigma.Let’s help each other show up.Inside and out. Want more on confidence, self-care, and what NuNorm is all about? Check out these reads: Teach Self Care and Confidence What Confidence Really Looks Like Welcome to NuNorm
      October 14, 2025

      Fall Skin Struggles Are Real. Here’s How to Handle Them

      Fall is one of the best times of the year. It’s perfect weather for picnics, sporting events and of course pumpkin spice lattes. Unfortunately it’s not always so perfect for your skin. The crisp mornings, the cool nights, the blast of heat from the vents can take a toll on your skin. You might not notice it right away. One week your face looks fine, the next you see dullness, patches, or breakouts that weren’t there before. Then the tightness sets in—your skin feels stretched, uncomfortable, and harder to manage than it should be. The good news is you don’t need a 10-step routine to fight back. Two products, used the right way, can keep your skin hydrated, smooth, and confident all season long. Why Fall Weather Wrecks Your Skin This is where the right products make all the difference. You don’t need more steps. You just need smarter ones. Tinted Hydrator Think of this as your base layer for fall. It locks in moisture so your skin doesn’t lose it to the air around you. At the same time, it evens out tone in a way that looks natural, not heavy. It’s lightweight, smooth, and designed to keep you looking alive—not flat or masked. Quick Cover Even with hydration, spots still happen. Quick Cover blends into men’s skin fast and takes the edge off redness, blemishes, or scars. It’s not makeup in the way you might think of it. It’s grooming, just like using deodorant or a razor. A quick step that keeps you looking put together. Together, these two cover what fall throws at you. Hydration first, correction second. Simple and effective. The Power Duo: Tinted Hydrator + Quick Cover This is where the right products make all the difference. You don’t need more steps. You just need smarter ones. Tinted Hydrator Think of this as your base layer for fall. It locks in moisture so your skin doesn’t lose it to the air around you. At the same time, it evens out tone in a way that looks natural, not heavy. It’s lightweight, smooth, and designed to keep you looking alive—not flat or masked. Quick Cover Even with hydration, spots still happen. Quick Cover blends into men’s skin fast and takes the edge off redness, blemishes, or scars. It’s not makeup in the way you might think of it. It’s grooming, just like using deodorant or a razor. A quick step that keeps you looking put together. Together, these two cover what fall throws at you. Hydration first, correction second. Simple and effective. How to Keep Your Face Smooth, Hydrated, and Confident You don’t need a complicated process. A few smart steps are enough: Step 1: Start with a cleanser. Clear away dirt and oil so your products can actually do their job. No harsh scrubbing. Just a gentle wash that leaves your skin clean. Step 2: Apply Tinted Hydrator. This is your shield against the season. It adds back the hydration fall steals and smooths out tone in one move. You’ll look fresh without looking like you’re wearing anything at all. Step 3: Use Quick Cover where needed. Got a breakout? Red patch? Dark spot? Tap on Quick Cover and blend. It disappears into your skin but keeps the problem out of sight. That’s it. Three steps if you need them, two if you don’t. No wasted time, no overcomplication. Just results that keep your skin balanced when the season is working against you. Why It Works Consistency beats complexity. If you try to build a massive routine, you’ll quit before it helps. But if you stick to two products that actually do the work, you’ll see results fast. Tinted Hydrator keeps your skin from drying out in the first place. Quick Cover takes care of the small stuff that can tank your confidence. Together, they create a loop: your skin looks better, you feel better, you stick with the routine, and the results keep building. That’s how you stay smooth, hydrated, and confident while everyone else is fighting flakiness and breakouts. Keep It Simple This Season Fall doesn’t have to wreck your skin. You don’t need to accept dry patches, dullness, or redness as “seasonal.” You just need to adjust your routine the same way you adjust your clothes when the temperature drops. A jacket keeps you warm outside. Hydration keeps your skin safe inside. Make the shift now and your skin won’t just survive the season—it’ll back you up in every meeting, every night out, and every first impression. See Product
      October 13, 2025

      Why Washing Your Face Won’t Fix the Shine

      There’s nothing worse than walking into a meeting or catching your reflection mid-day only to see your forehead shining back at you like a mirror. Oily skin isn’t just a cosmetic annoyance—it changes how you carry yourself. When you’re worried about how you look, you touch your face more, avoid eye contact, or even duck out of social moments you’d normally enjoy. I know that cycle well. For years, I thought the fix was as simple as washing my face more. Morning, mid-day, before dinner. I’d scrub hard, splash cold water, even switch cleansers like I was changing outfits. The result? My skin got tighter, drier for a moment, then even oilier an hour later. It felt like a losing game, one I couldn’t keep up with. The truth is shine isn’t just about surface oil—it’s about how your skin manages balance underneath. And when that balance is off, no amount of face-washing will solve it. Why Oily Skin Feels Like an Endless Battle Oily skin isn’t something you can simply “wash away.” Your pores are constantly producing sebum, the natural oil that keeps your skin soft and protected. When that process runs high, you end up with shine, clogged pores, or even breakouts. That’s why the quick-fix approach rarely works. Overwashing or harsh scrubs strip the skin barrier, sending a signal to produce even more oil. So you end up shinier than before. The loop continues, and frustration builds. The key isn’t to fight oil with more force—it’s to manage how your skin regulates it. And this is where the right ingredients matter. Ingredients That Actually Work Two names come up over and over in dermatology research when it comes to oily skin: niacinamide and salicylic acid. These aren’t buzzwords. They’ve been studied for years and shown to actually make a difference. Niacinamide: In a 2005 study published in the Journal of Cosmetic Dermatology, researchers found niacinamide significantly reduced sebum excretion and made pores look less visible. Translation? It doesn’t just absorb oil; it teaches your skin to dial it back. Salicylic Acid: This beta-hydroxy acid is oil-soluble, meaning it can get down into pores and help clear out buildup. A 2015 review in Clinical, Cosmetic and Investigational Dermatology confirmed that salicylic acid improves skin texture, unclogs pores, and reduces inflammation. Together, they don’t just mask the problem—they help reset how your skin functions. How This Connects to Confidence It might sound small, but going through a day without worrying about shine can change how your perform throughout the day in major ways. When you’re not blotting your face between meetings or checking your reflection before walking into a room, you’re free to just… be there. Think about the difference between walking into a date or a job interview feeling in control versus distracted by your skin. Those little shifts in confidence—longer eye contact, easier conversation—build into bigger wins over time. Managing shine isn’t vanity; it’s about removing a barrier that keeps you from focusing on what actually matters. Our Take: Shine Eraser That’s exactly why we created Shine Eraser. It’s built with niacinamide to reduce oil at the source and lightweight powders that absorb excess shine without caking or looking obvious. The formula works like a quiet background fix: no heavy feel, no “makeup” look, just balanced skin that stays under control. The goal isn’t to hide who you are. It’s about giving you tools that help you look put together, the same way you’d use deodorant or style your hair. Shine Eraser fits seamlessly into that routine—something you use once and forget about for the rest of the day. Why Small Wins Matter Confidence isn’t built in one big leap; it’s stacked through small, repeatable wins. For some people, that’s hitting the gym. For others, it’s upgrading their wardrobe. For those of us with oily skin, it can be as simple as seeing a clear, shine-free reflection when we least expect it. These little boosts have a ripple effect. You take more social chances. You stop second-guessing. You’re more willing to say yes to the unplanned happy hour or to step into the photo without hesitation. Over time, that adds up to a stronger sense of self, inside and out. Final Thought Looking shine-free isn’t about chasing perfection. It’s about creating space for your real self to come through, without distraction. The right skincare doesn’t just treat a surface problem—it clears the way for more confidence in daily life. If oily skin, visible pores, or inflammation have been getting in your way, you don’t have to keep playing the endless wash-and-repeat game. Smarter ingredients like niacinamide and salicylic acid can change the script. And with the right tools—like Shine Eraser—you can get back to focusing on what actually matters. Discover Shine Eraser and keep your skin balanced, confident, and ready for anything. See Product
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